The thinking behind…

The ‘Interactive Innovation Blog’ sees itself as a platform for researchers and practitioners who are intrigued by the question: How can we use an organization’s overall innovative potential to stay innovative or to become more innovative?

Seems like a simple question: Organisation are quite good in the innovation process in their R&D departments. They know how to manage and motivate its core inside innovators. Organizations increasingly get aware of the innovative potential of their customers, users and suppliers, in short: their outside innovators. Open innovation is a phenomen well-known and increasingly understood in today’s innovation management world. Well, and then there is a third type of innovator – sometimes hidden behind the innovation curtain, sometimes hindered by the classic employee-suggestion system to share his or her innovative ideas. This rarely studied and only limited understood specie has a name: it’s Peter, Marlen, Karl-Friedrich and Amalie – your colleagues in the next room. Oh, and it is YOU. We believe that employees within an organization who work at the periphery of an organization are important innovators who act as boundary spanners between core inside innovators and outside innovators. We name this third type of innovator: peripheral outside innovators.

Three types of innovators characterize and define the innovation-system of an organization: core inside innovators, peripheral inside innovators and outside innovators. The time appears ripe to understand how they interact and how they innovate in a world characterized by change and economic crises. This is the aim of the interactive innovation blog: sharing with you the hottest insights from research and practice of how to create, establish and maintain an atmosphere in which interaction among the three types of innovators is lived and not hindered through not-invented-here syndrome, group thinking or an organizational culture, which does not live what it preaches on its websites: we want to learn from you…

Who is the Interactive Innovation Blog?

This blog is hosted by Anne-Katrin Neyer, who is an assistant professor at the Chair of Information System I – Innovation and Value Creation at the University of Erlangen-Nürnberg in Germany. Check her website for more information: http://www.wi1.uni-erlangen.de/welcome-to-wi1/team/dr-anne-katrin-neyer.html